This is the feel-good, give-back, non-profit part of the Mr. Bricks World business. We believe that laughter is the best medicine! Through our publishing partner, Shutterfly, our organization is best known for helping terminally ill children write their own children’s picture books. These books, called Obooktuaries, sadly are sometimes the only legacy these brave children can leave behind for their family and friends. The books cleverly use popular Hollywood Rats! (our own IP) to help narrate the child’s story about their stupid cancer (or whatever ails them.) The child proudly gets the “written by” credit on the front of the book. A limited-edition 1 of 1 copy of each book is distributed free of charge to the terminally ill children and/or their family. Operation Cheesy Medicine, Inc. is sustained 100% on public and corporate donations.