“Greed is good” was a corporate rallying cry in the late 1980’s. In 2014 a company headquartered in Spokane, Washington, still thinks greed is good! In the 1987 film Wall Street Michael Douglas won an Oscar for the Best Actor for his portrayal of Gordon Gekko.
The company , Ambassador Programs is in the business of student travel. They acquire names of school students anyway they can get them. They then sort through the names and do a mass mailing, direct marketing campaign to those students who are most likely able to afford the pricey program, based on zip codes and family income. The letter invites students to a presentation to hear about an opportunity to travel domestically or internationally with other students. It is packaged an educational experience to learn about other cultures and people. It is part of Ambassador Programs’ mission to get students to explore outside their own back yard. Despite the costly nature of these trips (in some cases $5,000+ per student) their programs are top-notch. If every student had the opportunity to travel abroad, it would be a better world. Travel opens up the mind. Despite Ambassador Programs’ high price tag, they are worth every penny.
Ambassador Programs has an in-house culture that lacks structure and logic. Although veiling their self as a 100% educational non-profit company, they are all about making money and making as much of it as they can. They are a for profit company trading under the ticker symbol of EPAX. They have had executives with little more than retail experience selling lipstick now managing a sales force that brings in almost a $100 million dollars in annual sales. To say they were inadequate and over their head is an understatement.
Yep, “Greed is Good” and Ambassador Programs still proves that.
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