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Breakfast of Champions

Mr. Bricks Dream Breakfast

Americans are the ones who coined the phrase “Breakfast of Champions” in 1933 when the  General Mills’ cereal Wheaties started its long historic association with sports and athletes. Although the cereal was introduced to the market in 1924 under the brand name of  Washburn’s Gold medal Whole Wheat Flakes.  The long clunky name was later shortened to “Wheaties” to help use it in advertising. Their first sports venture was a sponsorship deal with the minor league baseball team the Minneapolis Millers. Part of the advertising deal was a billboard at the baseball field. Knox Reeves, the owner of the advertising agency employed by General Mills is the one credited as coming up with the catchy title. It was printed on the billboard to promote the cereal.  The rest is sports, advertising  and pop culture history.

Although when I wake up the last thing I do is want to eat cereal with milk, although I still feel like a champion. The idea of drinking milk grosses me out as much as people who reuse paper plates. Milk comes from those pink dangly things on cows…so I’m not all about drinking that! Synthetic milk, soy milk, moo milk or what ever you call it is even worse.

No, to me the real  Breakfast of Champions is something like a chili cheese dog and diet coke from the local Piggly Wiggly at 9:00am. If that doesn’t make you feel like a champion then you might as well just tattoo the word Wussy on your forehead! Just sayin’  And the best part is that you can get it for less than $1.  When I do it (about 4 – 5 times a week) I always take my 98 oz super mega big ass refillable plastic thermos/cup. The refills, no matter what size of container you bring in is only $.89  So for $1.89 this guy has the true Breakfast of Champions.

I would love to post more, but I am heading off to my Gastroenterologist for an emergency appointment. Not sure why but I have huge motility and digestion issues.

Have a great day!

Mr. Brick

Follow me on Twitter @MrBrick

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